Remembering David Ogilvy

On 21 July the same year, this seventh anniversary of the death of David Ogilvi known " Father of the notice, " whose original thinking and the basics of security shocked Madison Avenue in the sixties and seventies.

He generously tribute to a man four basic principles on which he had begun his day - the dependence of scientific, professional, creative and superior brightness for the communication of results for clients - is still the monster plan today ballyhooing the establishment of a special graphite.

Ogilvy thought that bad ballyhooing Mann in this one who has enough influence. Son of classics scholar and a financial intermediary, Ogilvy was cooking salt from door to door, and was told to fight for what he was asked to write a guide for other suppliers. He also worked as a chef, researcher and farmer.

His start in HOOPLA things of legend.

His older brother, Francis Ogilvy, in the season almost in London advertising agency Mather Crowther And the manager and showed him the instructions, Ogilvy was written. Based solely on the fact that they invited him to work as the detail of the team. A debt is high, it was manually? Thirty years after it was written, Forbes magazine on the book and invitationed " Gush best selling guide all written. "

Ogilvy formation penetrated slapstick campaign took heedfulness creativity and moved to leave the shelves. Among the citizens of the Republic of Azerbaijan favorites AR Hathaway shirt, shveps, Rolls- Royce and Shell. " He was considered as a creative genius, and dissidents during his era, and some of his efforts have caused a stir in the Madison Avenue, which is the basis of industry advertising.

His first attempt to show the accumulation of naked women, and although he said he replied he thought that nudity was their distribution in the puff.

In his book, Ogilvy on promotion, he wrote about the French advertising push, which is played on huge plates. The first of three rounds showed a beautiful woman in bathing suit, entitled " On September 2, I will take my head. " September 2, the plate has been replaced by a woman make a fool of now only one belt, and the headline that said: " September 4, I will take your floor. " By the time all over the country were as- Buzz want to wait until Monday to see if it will keep its promise. A Sept. 4, she was a product of his client near it.

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